TREASURE will be the first YG Entertainment artist to join Weverse following the announcement that YG and Big Hit Entertainment signed their business partnership.
Weverse made the announcement earlier in the day, sharing that TREASURE will be on Weverse starting on March 29, 12 pm KST.
Find your Treasure!
TREASURE Weverse, the global & official fan community for TREASURE & TREASURE MAKERS, opens tomorrow at 12 PM (KST)!🎉
— Weverse (@weverseofficial) March 28, 2021
TREASURE will be the first YG Entertainment group to join Weverse following the partnership signed between YG and Big Hit back in January. Through this partnership, YG Entertainment will expand its global reach and artist influence through Big Hit Entertainment’s Weverse. Big Hit Entertainment will look to expand Weverse’s global influence even further by including YG Entertainment’s content.
In addition, YG Entertainment plans on continuing to build innovative models that can be used to provide new experiences to their fans by cooperating with Big Hit Entertainment and YG PLUS for the distribution of merchandise. YG PLUS will collaborate with Big Hit Entertainment’s physical album and digital music distribution, as well as merchandise business.