If you stan Adidas, Puma, or any other sports brand, you might change loyalties after seeing BTS‘s new FILA ad.
On August 7, FILA Korea released a new CF featuring their handsome brand ambassadors, BTS.
The concept for this teaser is “go beyond”.
Go beyond what, exactly? Beyond The Scene?
Beyond My Mental Capabilities to Handle This?
Yes, yes, and also yes.
BTS’s members are giving off “sporty boyfriend” vibes in their fashionable FILA outfits, and convincing fans to switch brands without saying a word.
If you’re feeling attacked by this explosion of visuals, don’t worry. You’re not alone!
Check out the video here: