BTS are officially going to the Super Bowl.
This upcoming Sunday, the world’s largest sports league, The National Football League (NFL), hosts the 2022 Super Bowl LVI. The Super Bowl is one of the biggest events in the world as it’s the annual playoff championship for “the best” NFL teams. So, on February 13, the Cincinnati Bengals will play against the Los Angeles Rams at SoFi Stadium in Los Angeles, California.
Previously, BTS’s Suga said he’d like to perform at the Super Bowl. That is if BTS were to be invited.
Do I want to perform at the Super Bowl next year? I’d like to, but we’ll have to be invited… We can’t do it just because we want to.
Unfortunately, despite our hopes, BTS are still not performing at the Super Bowl. This year, legendary rappers Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar will perform at the Halftime Show.
There are only a few musicians with global reach and more international fans than American ones who could reasonably play the Super Bowl Halftime Show, as it’s a slot reserved for those who have made a massive impact on the U.S. charts and who dominate the pop culture discussion. At the moment, there’s one name who fits that description perfectly.
— Hugh McIntyre via Forbes
Instead, BTS will be featured during one of the highly sought-after ad spots during the 2022 Super Bowl LVI. Again, this is something we have hoped for years, nearly just as much as a BTS-led Halftime Show.
So have any of the brands that BTS endorses coming out with a #SuperBowl ad this year because—and let's perfectly honestly—the reaction they would get with a BTS starring in their commercial would have a seismic effect.
— Jeff Benjamin (@Jeff__Benjamin) January 28, 2019
Super Bowl ads have always been crazy expensive. Still, this year’s cost is next level. According to NBC, the asking price for just a 30-second commercial is $6.5 million USD. It’s gone up $1 million since 2021.
The ad featuring BTS is also two minutes, so we can only imagine the cost. Yet, it’s also not really a commercial.
On Wednesday, tech company Samsung unveiled its new lineup of products during the Samsung Galaxy Unpacked event. Also, Global Ambassadors BTS were featured in a promotional video for the new “Galaxy For The Planet” campaign.
The video appears to be inspired by Bob Dylan‘s iconic “Subterranean Homesick Blues” music video. Similarly, BTS members hold one card after another to reveal messages regarding a social issue.
The social issue in question is in regards to the environmental crisis, particularly how plastics pollute the oceans. So, statements include “The oceans are drowning in plastic,” “Marine animals are suffering, it’s time for a change,” and “With the power of we, us together.”
The video concludes with the members coming together with signs that read, “LET’S WORK TOGETHER FOR A BETTER FUTURE.” In doing so, they encourage others to join them as we know BTS “are not seven with you.”
Samsung is doing its part in this movement by promising that it will repurpose ocean-bound discarded fishing nets in the products. Likewise, the Galaxy S22 Series packaging is entirely made from recycled paper.
ARMYs couldn’t be more excited and proud of BTS following the news. And, the fact that it’s all for a good cause makes it all the better.
BTS BROOOOOO 😭😭😭😭😭 IM SO PROUD OF THEM LIKE A SUPER BOWL COMMERCIAL??? THEY DESERVE THAT
— 𝘮 ⁷ (@intro95s) February 11, 2022
bts’ samsung commercial will be aired during the super bowl. with over the horizon (prod suga) in the background. holy shit
— emily⁷ 🧹 (@DlS_3ASE) February 11, 2022
Omg the Samsung ad will be during the Super Bowl for real?!? I thought that was just big army talk for some reason, a whole 2 minute ad during the super bowl?!?!? Our BTS?!?!
— Miche⁷ (@MicheBangtan) February 11, 2022
— FK Lee ⁷ STAY ALIVE! (@LlVLikeABoss) February 11, 2022
Last year, BTS’s “Dynamite” was featured during the Super Bowl Weekend festivities. The NFL held its awards ceremony celebrating the top athletes during the 2020 regular season, and “Dynamite” was featured as the background music when introducing the top offensive players of the year.
— PinkCharmBTS🧈 (@PinkCharmBTS1) February 7, 2021
Read more about BTS’s Super Bowl ad and Samsung’s “Galaxy For The Planet” below:
Watch the”Galaxy For The Planet” promotional video below: