According to MRC Data for the week ending July 22, “Butter” went up 2% on its radio airplay, drawing 30.7 million audience impressions. While streams continued to go down (21%), it drew 8.8 million streams. As a result, it fell to 20-21 on Radio Songs and 26-40 on Streaming Songs.
Despite this, “Butter” rose to the top of the Hot 100 chart again after dropping to No. 7 last week. “Permission to Dance” had made its debut and claimed the position with 140,100 downloads sold. Now, it has dropped by 39% to 85,000 the next week. Meanwhile, “Butter” is selling more again.
— BIGHIT MUSIC (@BIGHIT_MUSIC) July 26, 2021
Adding the eighth week to its chart history, “Butter” is now tied with Olivia Rodrigo‘s “Drivers License” for the chart’s longest holding of the top position. Billboard also reported that BTS is now also “the first act to displace itself at No. 1 with a new leader and then send the previous No. 1 back to the summit with no other acts holding the top spot in between.”
"Butter" returns to No. 1 with 115,600 downloads sold (up 132%), 30.7 million radio airplay audience impressions (up 2%) and 8.8 million U.S. streams in the week ending July 22.
— billboard charts (@billboardcharts) July 26, 2021
BTS expressed their excitement on Twitter as their music spends 9 straight weeks on the Hot 100 chart.
🎉Billboard #Hot100 No.1 & No.7🎉
지난주 1위 #PermissiontoDance 에 이은 #BTS_Butter 의 1위! 핫백은 9주 내내 #방탄소년단 노래로 가득!💜#PermissiontoDance at no. 1 last week, now #BTS_Butter at no. 1! HOT 100 brimming with #BTS music for 9 straight weeks!💜#Got_ARMY_Behind_Us https://t.co/28AjklshKS
— BTS_official (@bts_bighit) July 26, 2021
Meanwhile, ARMYs are also expressing their excitement…
butter and ptd really switched places within a week 😭 pic.twitter.com/tIcob1mV5F
— 🐯🌟 (@tetesgallery) July 26, 2021
not butter and ptd passing off the baton to one another 😭
— fawzul⁷ (@agustranda) July 26, 2021
— JMP (@jiminperforms) July 26, 2021
See y’all next week as “Butter” and “Permission to Dance” continue to play musical chairs!