YG Entertainment will be taking on the cosmetics industry with the launch of their new makeup brand, moonshot. The new cosmetics brand has released a collaboration video with Epik High‘s Tablo that introduces the colorful line of makeup.
YG represented models Choi So Ra and Lee Sung Kyung acting as the muses for moonshot. The video shows off the brand’s direction with bright colors painted on the models and easy going expressions. The Tablo-composed jingle also adds a hip and fun mood to target moonshot’s young and vibrant demographic.
Moonshot cosmetics are available now and were also featured in the latest ELLE spread featuring Jay Park, Choi So Ra, and Lee Sung Kyung with the theme of “moon tanning”.