EXID brings you behind-the-scenes for LG U+ “Up & Down” CF

After releasing a special rendition and new music video for their hit track “Up & Down” for LG U+ phone CF, EXID unveils the making-of clip from their recent shoot. 

On February 26th, LG U+ updated their official Youtube channel with a special clip of EXID in the process of filming for their latest CF and music video. Aside from displaying their charming personalities and sexy concept styles, EXID also exposes the handwork behind preparing and filming for the shoot.

The members were also seen supporting each other in between takes which further earned positive responses from their fans.

EXID recently released a special MV for “Up & Down” which was remastered by Shinsadong Tiger for the brand. Instead of their trademark bright, neon ensembles, the members also swapped it for a softer, pastel hue, unveiling their natural charms.